I had been observing some concept shop in kl for a while. this 1 that i'm looking at are called " wondermilk" . Owned are bunch of creative people started out from graphic design to cupcakes.
Perhaps its a good case studies for our 5marts.
http://www.ilovewondermilk.com/Wondermilk/Wondermilk_Cafe/Wondermilk_Cafe.html
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